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How Do You Build a Strong Marketing Team? (7 steps)

If you have ever wondered how to build a strong marketing team, you have come to the right place. In […]

The Important Role of Manufacturing in Economic Development (+gone wrong)

Manufacturing plays a crucial role in economic development. It’s what provides for the local economy, the culture, and the population […]

How food manufacturers can reduce their Cost of Goods Sold (COGS) costs

Current best practices for teaching food manufacturers to reduce their Cost of Goods Sold (COGS) costs can be broken down […]

Government agencies that asses rules and regulations on manufacturers

This is an image of a cheese refinery with a variety of cheeses on racks.

The Marketer’s Guide to the Most Important Ratios to Manage in a Manufacturing Company

If you are a marketer who is looking for the most important ratios to manage in a manufacturing company, you […]

The best places to get operating capital for a manufacturing business

If you are looking to start or grow your manufacturing business, you have come to the right place. In this […]

How Manufacturing Benefits the US Economy and Why This is Important

Manufacturing plays an absolutely crucial role in every economy. This is especially true for the United States (USA) economy, largely […]

6 sales forecasting techniques for marketers (+example)

Sales forecasting in marketing is a core, very important activity for most marketers. That’s because sales forecasting in marketing can […]

How to break into a marketing consulting career (quickstart)

If you have ever wondered how to break into marketing consulting, you have found the right article. In this article, […]

The 6 Biggest Confectionery Companies in the US

If you’re looking for the best marketing strategies to succeed in the chocolate industry, you’ve come to the right place! […]

7 Iconic Food Brands That Dominate the US Market

Probably like you, I have enjoyed an occasional BigMac, Taco Supreme, and washed down with a Pike Roast. In fact, […]

5 Most Innovative Food Companies Changing the US Market

If you have ever asked who the most innovative players are in the US market, this article is for you. […]

Food and beverage marketing: 6 steps to dominate (+checklist)

If you have ever wondered what food and beverage marketing is, you have come to the right article. In this […]

What is meant by food marketing? (+price secrets)

If you have ever wanted to know what is meant by food marketing, you have come to the right article. […]

Awesome example of food marketing done well (+checklist)

Food marketing is an incredibly important part of the formula for companies to promote products and services, and thereby gain […]

101 money saving tips for food businesses to control food costs

If you are looking for cost saving methods to control your food costs, you have come to the right place. […]

Best tools a food business should use to manage cash flow

Cash flow management is essential for the success of any food business. It is important to use the right tools […]

How to manage cash flow and budget food costs (5 simple steps)

Cash flow and budgeting for food costs are essential for any food business. In this article we explain what you […]

The 5 steps of the customer feedback loop (+example)

If you want to implement the customer feedback loop into your business, this is the article for you. In this […]

How to use customer feedback to improve your food marketing

Customer feedback is an invaluable tool for improving food business marketing strategies. It can provide valuable insight into the values, […]

Unique Selling Proposition vs. Value Proposition (with examples)

We are regularly asked, “What is the difference between a unique selling proposition and a value proposition? In this tutorial […]

What are the biggest food companies in the US? (+Amazing brands)

Have you ever wondered who the biggest food producers are in the United States? If yes, this article is for […]

The Advantages and Disadvantages of International Marketing (+benefits)

International marketing is the execution of marketing ideas in more than one country. For example, if you own a manufacturing […]

What are International Marketing Channels? (5 best)

If you have ever wanted to sell your product or services to international markets, you have come to the right […]

How to Attract More Students to Your School (action plan)

A superior marketing strategy focused on attracting students is core to any great school. Whether you are attracting new students […]

What is the Biggest Agricultural Company in the US? (+Top 5)

If you have ever asked, “What is the biggest agricultural company in the US?”, you are not alone. I am […]

Customer Intimacy Strategy Examples (6 Companies)

Research shows there are three fundamental business models. And if you read our tutorial on choosing your customer value proposition, […]

Sales and Marketing Department in a Manufacturing Company

Sales and marketing are critical to any company. Especially a manufacturing company. While every department under the roof — accounting, […]

International Marketing vs. International Business (the difference)

Better technology, increased communication and free trade have made international business and international marketing much easier in recent years. In […]

How to Advertise Your Private School (9 ways)

Advertising your private school serves an important part in gaining new students. And today, if you’d like some strong tips […]

5 Market expansion strategies (+examples)

If you want to discover strategies to expand your market, you have come to the right place. In this article, […]

What are the Elements of International Marketing? (Answered!)

International marketing can be a game-changer for virtually any business. And if you are looking for the elements of international […]

How do you promote local food? (9 easy ways)

If you want to learn to promote local food, you have come to the right place! That’s because, given the […]

Food manufacturing financial ratios (Hormel vs Pepsi vs Nestle)

If you have ever wondered how food manufacturers compare, you have come to the right place! While it may seem […]

The Five Most Important Decisions in International Marketing

If you are looking to another country to expand your sales and marketing efforts, you have come to the right […]

6 Reasons Why Customers Stop Buying

Some days it may seem like there are thousands of reasons why your customers aren’t buying. But, virtually every […]

Most important restaurant industry financial ratios (+examples)

If you are in the restaurant industry, or plan to be, you have found the right article. Today, we are […]

Market penetration vs market expansion (the difference)

If you have ever wondered what the difference is between market penetration and market expansion, you have come to the […]

The 3 three categories of value proposition; Customer Intimacy, Operational Excellence and Product Leadership

This #shorts video is best viewed on mobile: The customer value proposition is the strategy a company chooses to separate […]

Why is Deglobalization Good? (Answered!)

Globalization is defined as the free flow of trade, technology, capital, information, and people across national borders. Based on this […]

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